Senior CRE marketing advisory for developers, owners, and operators. Mixed-use positioning, ground-up strategy, repositioning, and audits, aligned to ownership outcomes from day one.
Twenty years in marketing. Fifteen leading brand and positioning strategy across commercial real estate. Mixed-use, retail, hospitality, and destination assets. We enter where value is defined, align decisions early, and stay accountable to outcomes through stabilization.
Strategy at the asset level shows up on the rent roll.
Owners don't underperform because of marketing. They underperform because brand, leasing, and demand generation get built in isolation. We resolve that at the asset level, at the portfolio level, and across the lifecycle.
Read the full approach →Every engagement is shaped around the asset and ownership objectives. These are the four engagements that show up most across the work. Each one is scoped through a consult, never templated.
Districts, lifestyle centers, hospitality-anchored developments. Positioning, narrative architecture, tenant mix story, and the brand system that carries from sales gallery through stabilization.
Explore →Pre-development through lease-up. Brand foundation, place identity, naming, prospect engagement during construction, and demand generation before doors open.
Explore →Underperforming assets, outdated narratives, distressed turnarounds. Re-anchor the story, rebuild tenant strategy, and unlock the value the original positioning never reached.
Explore →For investors and owners auditing acquired or underperforming assets. Diagnose the marketing function, identify positioning gaps, deliver a roadmap with measurable milestones.
Explore →We enter at the point where value is defined.
Strategic marketing doesn't start when leasing begins. It starts when the asset is conceived. We enter at the point where value is defined and stay accountable from positioning through long-term performance.
Brand, narrative, market differentiation. The strategic foundation, established before a single lease is drafted.
Leasing strategy and storytelling. Early narrative and prospect engagement while the asset is still being built.
Accelerated absorption via positioning. Tenant acquisition, demand generation, differentiation in competitive markets.
Programming, partnerships, experience. Turning property into destination, foot traffic into revenue.
Long-term visitation, tenant success, performance gains that compound across the hold.
Tactics change. Systems endure.
Most engagements live at the intersection of mixed-use, retail, and hospitality. The same strategic discipline applies across asset types. Sector experience runs from $50M repositionings to $1B+ ground-up developments.
I'm Leslie Himley. I'm a strategic advisor to developers, owners, and operators. The person you bring in when the stakes are high and the margin for error is low. Every engagement is led by me personally. Senior thinking, senior accountability, from the first conversation to the final deliverable.
More about Leslie →We don't market properties. We grow portfolios.
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Strategy, positioning, and the operating decisions that move CRE assets from underperforming to defensible. Sent occasionally. Read by the developers, owners, and operators we work with most closely.
Selectively engaging with developers and ownership groups on complex assets in 2026.