Founder-led, senior-only CRE marketing advisory. Every engagement is led by Leslie personally, from the first conversation to the final deliverable.
Strategic advisor to developers, owners, and operators on the assets that shape commercial real estate. Twenty years in marketing, fifteen of them leading brand and positioning strategy across mixed-use, retail, hospitality, and destination real estate.
Past in-house and agency roles include VP of Marketing & Communications work on $1B+ developments, demand-engine builds for build-to-rent communities, and strategy for arena districts producing $950K+ in annual sponsorship revenue. Past clients and ownership groups include Related, RED, SKB, Pacific Retail, Christopher Homes, Seneca, AEG, Live Nation, BBDO, General Mills, Dodge, and the Arizona Coyotes.
After fifteen years inside CRE marketing, in-house and agency, I kept seeing the same pattern. Ownership would bring me in to fix a marketing problem. Two weeks into the engagement, the actual problem turned out to be positioning, ownership alignment, or the gap between what was being built and what was being said about it.
No agency was set up to do that work. No fractional CMO model existed for it. The roles that touched it (the broker, the operator, the agency, the in-house team) all had structural reasons to defer up the chain. The work that needed to happen most was the work no one was contracted to do.
LHSA exists because the work that decides asset performance has no obvious place to live. So I gave it one.
The model is senior-only by design. Every engagement is led by me. The work is strategic, not executional, and it doesn't scale by adding bodies. It scales by being precise about what we engage on and disciplined about staying out of work that doesn't fit.
When engagements need execution beyond the strategic core, we activate a tightly managed network of senior creative, brand, and digital practitioners. Every member of the network is selected, vetted, and led personally. No project gets handed to an agency relationship and lost.
The network includes:
The network operates as an extension of the strategic engagement, with full senior-level oversight on every workstream. Projects don't get delegated. They get directed.
These are the principles we hold to across every engagement, regardless of asset type, deal size, or development phase. They're how we stay precise.
Every engagement is led by Leslie personally. No junior handoff. No account team layer between strategy and execution.
We're accountable to leasing velocity, NOI, and asset performance. Activity metrics support the work. They don't define it.
We engage with a small number of clients at any given time. Concentration is what produces senior-level depth.
We operate as an extension of ownership, not as an external vendor. Same incentive alignment, same level of context.
Confidence without flash. Strategy you can run a P&L on.
Selectively engaging with developers and ownership groups on complex assets in 2026.